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Storecoin is a new public blockchain.

With its Dynamic, Fork-tolerant, and Auditable Proof of Stake-based consensus protocol (DyPoS), Storecoin will secure free transactions, high-throughput, and a decentralized governance system with built-in checks and balances inspired by the United States Constitution.

Storecoin will be the best blockchain protocol for permanently free, fast, and scalable payments

Speed
(per transaction)
Cost
(per transaction fees)
Scalibility
(transactions per second)
Storecoin
*Estimates based upon our current R&D
2.27 secsFree
5,000 TPS (Validator-only mode)
100,000+ TPS (with eAgent Master Nodes)
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Bitcoin
45 mins$4.123-4 TPS
Ethereum
4.49 mins$0.3316 TPS
Dash
15 mins$0.3912 TPS
EOS
*Claims from whitepaper and blog posts
3 secs
The developer must buy and stake tokens to enable free transaction between users.
See More
50,000 TPS
Tezos
*Claims from whitepaper and blog posts
60 secsFees, but undeterminedNo data available

About our Second Token Sale

  • We will have up to 6 token sales, all milestone-based
  • Our Second Token Sale is for $1 Million
  • It’s invite-only
  • 98% is committed
  • Request an invite at www.storeco.in
  • Invites will be sent starting in late December 2017
  • The network value on the Second Token Sale is $33 Million
  • The price per token is $0.0333
  • The token buy minimum is $5k, the maximum is $333k
  • Tokens can be purchased with USD Wire transfer, USD Check, Bitcoin, and/or Ethereum
  • The Second Token Sale ends once $1 Million is sold
  • Our third, invite-only Token Sale will begin in late Q2 2018
  • We’ll conduct a public ICO once we’ve achieved the necessary technology and security milestones that ensure we can deliver a thousand+ year blockchain protocol
  • We'll list Storecoin on exchanges after the public ICO

Our Mission

To become zero-fee payment infrastructure for the global internet.

Our Token Partners

What Others are Saying about Storecoin

Token Distribution Plan

How Storecoin will incentivize all sides of its network across multiple, milestone-based token generating events ultimately giving it a treasury and governance that lets it operate as a +thousand year public protocol.

Intended use of revenue

Token distrubution

Long-term token distribution plan:

Sold in token generating events
Allocated to the team, across history
Allocated for distribution to incentivize participation in the Storecoin ecosystem
To cover token generating event costs

CEO, CTO, and CSO have 8-year vesting with 3 month cliffs

All Team has 4 year vesting with 3 month cliffs

Advisors have 2 year vesting with 6 month cliffs

Incentive partners have milestone-based vesting

Our Latest

  • Noah Ruderman, Facebook engineer, joins Storecoin as a Technology Advisor Learn More
  • Stephen McKeon, one of the nation’s leading thinkers on the economics of blockchain and cryptocurrencies, has joined Storecoin’s team of advisors. Learn More
  • Storecoin co-sponsors BPASE -- Stanford University’s Blockchain Protocol Analysis and Security Engineering 2018 Conference held Jan. 24 through 26. Learn More
  • Arrington XRP Capital makes Storecoin one of its first pre-public token purchases. Learn More
  • Chris McCoy will give a presentation about crypto economics on Jan. 24 at the Crypto Finance Conference in LA. Learn More
  • Storecoin, releases test 1 of 7 results for load testing of its Dynamic Proof-of-Stake consensus algorithm - Read Here
  • Chris McCoy, Storecoin's Creator, introduced Storecoin to an international audience at the Crypto Finance Conference in Switzerland this month. Learn More
  • Ari David Paul, the CIO of BlockTower Capital, joins as a Strategic Advisor
  • Mark Ramberg, formerly the GM of Amazon AWS Media & Entertainment, joins as our Platform and API advisor
  • Nate Lubin, formerly the Digital Director in the President Obama White House, joins as our Marketing and Communications advisor
  • Rajiv Patel of Fenwick and West joins to help Storecoin file patents for DyPoS Learn More
  • Blocktower Capital makes Storecoin its first pre-public ICO project.
  • TechCrunch publishes Chris McCoy's thoughts on the future of tokenization -- or Securitization 2.0 Learn More

This is our Orange Paper

(Our Whitepaper will release once we're finished with technical R&D)

Download the PDF version

Our Vision

In 1879, Thomas Edison brought commercial light bulbs to the world. These light bulbs eventually changed how we work, how we play, and how we communicate.

By 2019, Storecoin will bring free, crypto-powered transactions to millions of apps, to trillions of API calls, and to thousands of mobile and web developers.

On-chain, crypto-powered API calls will create entirely new markets and new incentives for apps.

Our Team

We have been thinking very long term about the potential for blockchain-based payments to incentivize new business models and user behaviors inside of applications.

Chris McCoy

Chris McCoy

Creator

CEO at Footprint, tools or blockchain ecosystems. 15 years experience building internet technologies. Pioneered blockchain-based, in-app payments while at YourSports in 2013. Member of the Blockchain Initiative at the World Economic Forum.


Rag Kidiyoor

Rag Kidiyoor

Chief Technology Officer

30-years building distributed messaging, social networking, and database technologies. Has been working with Storecoin Creator Chris McCoy since 2011. Previous Cloud Infrastructure Engineer @Apple (2011-2012), Frontend Architecture @Cisco WebEx (2006-2011).


Jason Varner

Jason Varner

Analyst

10 years modeling economics for hedge funds, internet startups, and blockchains.


Jay Pal

Jay Pal

DevOps

30 years in building distributed computing technologies. Leads DevOps at Footprint -- a global product team shipping software 24/7 using continuous integration and continuous deployments.


Pablo Yabo

Ari Paul

Strategic Advisor

Ari is the Co-Founder of BlockTower Capital, an angel Investor, the former PM for Uchicago endowment.


Mark Ramberg

Mark Ramberg

Platform Advisor

Led global business for Amazon Web Services’ activity in the digital media industry (11-15), currently a VP at Akamai, cloud expert, distributed computing innovator.


Mark Ramberg

Nate Lubin

Communications Advisor

Former Director of the Office of Digital Strategy @White House (14-16), Director of Digital Marketing for Obama for America (08, 12), Political Science @Harvard


Mark Ramberg

Noah Ruderman

Technology Advisor

Facebook software engineer studying privacy and cryptocurrency architectures with properties that scale.


Mark Ramberg

Stephen McKeon

Cryptoeconomics Advisor

Finance professor at University of Oregon studying cryptoassets, security issuance, private equity, and M&A.


Antone Johnson

Antone Johnson

General Counsel

20 years experience as business and technology lawyer, startup advisor, and executive. Antone previously served as VP of global legal affairs at eHarmony and practiced corporate law at Wilson Sonsini Goodrich & Rosati (WSGR).


Rajiv Patel

Rajiv Patel, Partner at Fenwick and West

Strategy Lawyer

Advises cutting-edge companies in all stages of development and execution, with special emphasis on patent strategy and protecting the company’s technology. Chair of the Patent Group at Fenwick and West.

The Business Case for Storecoin

Today, using traditional banking infrastructure, mobile and web app developers have to pay fees ranging from 2.5%-3% of the transaction size plus an additional $0.30 to process in-app payments – for every single transaction!

This limits innovation, especially innovation powered by micropayments.

With free transactions for cryptocurrency-based payments, Storecoin will unlock it.

The Market Case for Storecoin

Storecoin is the only blockchain protocol with a clear payments use case designed to solve a multi-billion dollar problem – the transaction fee problem for mobile and web app developers all around the world.

Storecoin keeps payments permanently free  for application developers – including payments that are less than a penny.

Storecoin does this with its Dynamic Proof of Stake consensus algorithm (called “DyPoS)”

Unlike smart contract-powered public blockchains, Storecoin doesn't require developers to rebuild their applications as decentralized apps (called “dApps”).

Instead, Storecoin brings its digital asset – the storecoin token – directly into mobile and web apps as a new crypto-powered payments and incentivization platform.

We call these apps “cApps” – or crypto-powered apps.

With this approach, Storecoin will become new payment infrastructure and new incentivization infrastructure for the global internet.

Where Storecoin fits in

The market for crypto-powered payments and incentives inside of apps — called cApps.

What apps can benefit from crypto-powered API calls?

Any app that needs to grow its user base faster, accelerate the adoption of key user actions, and introduce payments with zero fees will benefit by developing on top of the Storecoin.

Where Storecoin will get adoption:

  • Apps where sign up is a key user action
  • Apps where successful onboarding is a key user action
  • Apps where inviting other users is key to user growth
  • Apps with a need for micropayments
  • Enterprise apps solving specific use cases like scheduling and e-signatures
  • User-generated content and editing sites
  • Consumer social networks
  • Enterprise messaging apps
  • Enterprise ERP systems
  • Social Games

How big is this market?

There are millions of web and mobile app developers, with billions of users, all making trillions of API calls on their applications everyday.

As a developer platform, Storecoin can turn these basic API calls into paid and monetizable API calls where the payment has zero fees.

Storecoin can do this for the global internet.

Through Governance, features like smart contracts can be added to the decentalized blockchain protocol.

Then, both cApps and dApps can be built on top of Storecoin.

About Dynamic Proof of Stake (DyPoS)

The Six Engines of DyPoS

Dynamic Proof of Stake is made up of six interdependent engines.

Each engine is based on similar dynamic supply and demand principles as Uber Surge Pricing. Prices for all six engines are driven by real-time threat levels in the Storecoin Security System.

Governance in DyPoS is inspired by the checks and balances of the U.S. Constitution. Govnodes – a new type of Worker – ensures that Governance is decentralized.

Click a Card to Learn More
Dynamic (free) Transactions
Dynamic (free) Transactions

To secure transactions, a small security bond is required with each transaction that is returned to the sender, with interest, once the transaction is determined by dGuards to not be spam or an attack.

Learn More
Dynamic Validation
Dynamic Validation

An unlimited number of Validators can participate in Consensus. No single Validator ever has greater than 5% odds of winning the Block Reward. Every Validator has a chance at winning each new block. Decentralization is maximized. Each Validator has an eAgent that functions within a Master Node network.

Learn More
Dynamic Block Rewards
Dynamic Block Rewards

Capped, yearly token inflation of 5% is used to pay Block Rewards to four types of blockchain Workers: Validators, eAgents, dGuards, and Govnodes. Their rewards are dynamic and based upon Security Threat Levels and real-time supply and demand. Storecoin takes 1% of inflation to endow blockchain security, engineering, governance, and operations.

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Dynamic dSecurity
Dynamic dSecurity

The Storecoin Threat Level System determines real-time prices for DyPoS. dGuards study transactions and Validator activity and report potential spam or attacks to Storecoin, Inc. dGuards earn +50% of the stake or the bond of the found bad actors. The rest is burnt.

Learn More
Scaling with eAgents
Scaling with eAgents

To scale blockchain transactions by making validation instant – without expensive and unnecessary network hops – Storecoin is introducing the concept of an encrypted Agent – or an eAgent. It's similar to Power of Attorney but with Merkle hashes. eAgents are Master Nodes on Storecoin.

Learn More
Governance with Checks and Balances
Governance with Checks and Balances

Storecoin Governance is inspired by the United States Constitution where checks and balances ensure that: a) Security Matters Most and b) No Centralization of Power. For the first 4 years, Storecoin, Inc. will have executive power. All communication and voting data that enables Governance are hosted by decentralized Govnodes.

Learn More
Dynamic (free) Transactions
Dynamic (free) Transactions

To secure transactions, a small security bond is required with each transaction that is returned to the sender, with interest, once the transaction is determined by dGuards to not be spam or an attack.

Learn More
Dynamic Validation
Dynamic Validation

An unlimited number of Validators can participate in Consensus. No single Validator ever has greater than 5% odds of winning the Block Reward. Every Validator has a chance at winning each new block. Decentralization is maximized. Each Validator has an eAgent that functions within a Master Node network.

Learn More
Dynamic Block Rewards
Dynamic Block Rewards

Capped, yearly token inflation of 5% is used to pay Block Rewards to four types of blockchain Workers: Validators, eAgents, dGuards, and Govnodes. Their rewards are dynamic and based upon Security Threat Levels and real-time supply and demand. Storecoin takes 1% of inflation to endow blockchain security, engineering, governance, and operations.

Learn More
Dynamic dSecurity
Dynamic dSecurity

The Storecoin Threat Level System determines real-time prices for DyPoS. dGuards study transactions and Validator activity and report potential spam or attacks to Storecoin, Inc. dGuards earn +50% of the stake or the bond of the found bad actors. The rest is burnt.

Learn More
Scaling with eAgents
Scaling with eAgents

To scale blockchain transactions by making validation instant – without expensive and unnecessary network hops – Storecoin is introducing the concept of an encrypted Agent – or an eAgent. It's similar to Power of Attorney but with Merkle hashes. eAgents are Master Nodes on Storecoin.

Learn More
Governance with Checks and Balances
Governance with Checks and Balances

Storecoin Governance is inspired by the United States Constitution where checks and balances ensure that: a) Security Matters Most and b) No Centralization of Power. For the first 4 years, Storecoin, Inc. will have executive power. All communication and voting data that enables Governance are hosted by decentralized Govnodes.

Learn More

Four Types of On-Chain, Decentralized Workers

Storecoin Workers earn storecoin tokens for running decentralized nodes and completing work to validate, scale, and secure the blockchain. Also, to host Governance so it remains decentralized – in perpetuity.

Click to expand

Where Storecoin and our DyPoS algorithm fit in

The market of permissioned vs. permissionless consensus algorithms and blockchains

Click to see blockchains using each algorithm

How Free Transactions are Financed

Transactions are free for users because they are paid for with capped, yearly token inflation of 5%. 2.5% is paid to eAgents, 1.5% to validators, and 1% endows Storecoin to secure, build, and operate the blockchain.

Click to expand

How Block Rewards are Allocated

5% yearly, capped token inflation is allocated to a) reward its four types of decentralized Workers [node operators] and b) to endow the public blockchain on a daily basis to operate, be upgraded, be governed, and to stay secure.

Click to expand

How Storecoin is Secured

The Storecoin Threat Level System

The Storecoin Threat Level System powers real-time market prices for the Six Engines of DyPoS. The System threat level algorithmically updates as transaction volumes rise and fall. As threat levels rise, the cost of spam and attacks rise too.

Click to learn about our crypto economics

Severe

Severe risk of an attack or an spam

High

High risk of an attack or an spam

Elevated

Significant risk of an attack or an spam

Guarded

General risk of an attack or an spam

Low

Low risk of an attack or an spam

How dGuards Secure the Blockchain

dGuards are the decentralized security network on Storecoin that secures the blockchain by finding bad actors across the validator pool, the Wallet SDK network, and in transactions. dGuards run full nodes to study transactions and validator behavior. They're rewarded with +50% of the burned stake from bad validators or +50% of the security bond from bad senders.

Click to expand

How Free Transactions are Secured With Bonds

To prevent Storecoin from a DDoS attack or from the blockchain being flooded with spammy transactions, Storecoin adds a refundable – with interest! – security bond to each transaction.

Click to expand

How Checks and Balances prevent centralization

The Four Branches of Storecoin Governance

Storecoin Governance is inspired by the United States Constitution where checks and balances ensure that: a) Security Matters Most and b) No Centralization of Power.

Click to expand

How Governance is Hired

For the first 4 years, Storecoin, Inc. will have executive power over the blockchain. Then, our security-first Governance will guide all Changes to leadership, to features, and to Governance itself.

Click to expand

How Checks and Balances Work

How protocol changes, security fixes, and Governance amendments are made.

(The Charter)
Click to expand

How Every Storecoin Token Owner Can Create Change

(Democracy)
Click to expand

Why Governance Matters

Governance takes a system that has been vetted for hundreds of years – the U.S. Constitution – but removes the politics and replaces it with technology.

With Governance, Storecoin will:

  • Operate with yearly income that funds blockchain security, engineering, governance, and OpEx
  • Make changes only if they can be secured
  • Mitigate spam, attacks, and fraud throughout the entire blockchain ecosystem
  • Prevent malicious activity such as a hard fork
  • Maximize decentralization in Consensus
  • Ensure that Governance is decentralized
  • Give every token holder a voice
  • Allow application developers to deliver crypto-powered free transactions for users, forever

How the Storecoin public blockchain works

How Payments Are Free, Fast, and Scalable

How the Dynamic Proof of Stake consensus algorithm keeps transactions permanently free while perpetually funding blockchain security, engineering, and governance.

Click to expand

How Storecoin gets market adoption

Storecoin Network Effects

The magic of the Storecoin is that it aligns incentives across all stakeholders to hold the token.

More Adoption

The Storecoin token value could increase with more Storecoin Wallets deployed into the hands of users. Also, with more app-level transactions on the Storecoin blockchain.

More Validators

The more demand to use the token, the more buyers there will be.

More Buyers

The more demand to use the token, the more buyers there will be.

More dGuards

As token value increases, more 3rd party developers want to build using storecoins.

More Developers

As token value increases, more 3rd party developers want to build using storecoins.

More Transactions

The more apps powered by Storecoin, the more users that will have Storecoin wallets

More Users

The more apps powered by Storecoin, the more users that will have Storecoin wallets

Token Value

The Storecoin token value could increase with more Storecoin Wallets deployed into the hands of users. Also, with more app-level transactions on the Storecoin blockchain.

More dGuards

As token value increases, more 3rd party developers want to build using storecoins.

More Developers

As token value increases, more 3rd party developers want to build using storecoins.

More Users

The more apps powered by Storecoin, the more users that will have Storecoin wallets

More Organizations

The more users and third-party developers, the more transactions. The more transactions, the more validators that are needed to reach consensus on the Storecoin blockchain.

More Buyers

The more demand to use the token, the more buyers there will be.

More Validators

The more demand to use the token, the more buyers there will be.

The Storecoin Developer Ecosystem

A collation of organizations that have entered into long-term relationships with Storecoin as its exclusive cryptocurrency to be integrated into enterprise and consumer-facing apps.

Our Wallet-based Distribution Strategy

Storecoin will enable crypto-powered payments and incentives inside of apps with its Wallet -- a developer API to be used by any web or mobile application in the world.

Third Party Apps will integrate the Storecoin Wallet so each user account in the app has a crypto wallet. Apps can assign actions – or crypto-powered API calls – to micro-units of storecoins so each time a user takes an action, they earn the storecoin cryptocurrency. They can then exchange storecoins for other cryptocurrencies using a decentralized exchange. From there, they can move into fiat.

Between the token layer and the app layer, there is a protocol-powered Wallet API allowing the Storecoin cryptocurrency to natively be distributed inside of third party apps (not dApps). Storecoin, Inc. develops and supports these Wallet APIs for the third party developers.

A secure unit of value allowing the owner to access services and/or data from the Storecoin Blockchain.

The secure decentralized algorithm enabling new blocks of transactions to get created, confirmed, and added to the public blockchain.

A digitized, decentralized, public ledger containing the history of every Storecoin transaction.

Click Graphics to Learn More

Third Party Apps will integrate the Storecoin Wallet so each user account in the app has a crypto wallet. Apps can assign actions – or crypto-powered API calls – to micro-units of storecoins so each time a user takes an action, they earn the storecoin cryptocurrency. They can then exchange storecoins for other cryptocurrencies using a decentralized exchange. From there, they can move into fiat.

Between the token layer and the app layer, there is a protocol-powered Wallet API allowing the Storecoin cryptocurrency to natively be distributed inside of third party apps (not dApps). Storecoin, Inc. develops and supports these Wallet APIs for the third party developers.

A secure unit of value allowing the owner to access services and/or data from the Storecoin Blockchain.

The secure decentralized algorithm enabling new blocks of transactions to get created, confirmed, and added to the public blockchain.

A digitized, decentralized, public ledger containing the history of every Storecoin transaction.

How the Storecoin Wallet Works

Once Third Party Developers integrate the Storecoin Wallet into their apps, every user on their app can have a Storecoin wallet. Storecoin can even power payments. Apps that build on top of Storecoin will be called crypto-powered apps -- or cApps.

See a Prototype for the Storecoin Wallet

See a Prototype of the Developer API

How Storecoin Grows

Using our 33% Incentivization Pool, we can award tokens to third party developers – both Fortune 100 companies and indie developers – to kickstart their development with storecoins. If Storecoin drives either revenue, engagement, or user growth, then they'll likely buy additional tokens to continue the new growth.

How to get involved

Storecoin Project Schedule

Storecoin is an ambitious and long-range technology initiative currently in deep R&D.

We'll issue mini Token Sales as key Technology and Adoption milestones are achieved.

We’re committed to Doing The Right Thing as we invent, introduce, and govern Storecoin.

Storecoin is taking a responsible, +thousand-year long term approach to building a secure and scalable public blockchain protocol.

2017
May
May

1Storecoin R&D begins

  • Blockchain Architect added
  • Early engineering team added
  • R&D begins
  • Green Paper is started
  • Amazon funds Storecoin R&D with AWS credits
August 2017
August 2017

2FIRST TOKEN EVENT
(7% OF TREASURY)

  • Viable testing network set-up
  • Storecoin Green Paper is released
  • Scalability testing begins
  • Security testing begins
  • Storecoin governance and Token Sales are aligned with the SEC’s July guidance
December 2017
December 2017

3SECOND TOKEN EVENT
(4% OF TREASURY)

  • Orange Paper released
  • Economics Paper released
  • Governance and Security Paper released
  • Scalability testing moves to phase 2
2018
Q1
Q2 2018

4THIRD TOKEN EVENT
(4% - 6% OF TREASURY)

  • Scaling Paper released
  • Storecoin Proof of Concept #1 released
  • Storecoin v0.1 Developer API released
  • Storecoin Roadmap Announced
  • Open Source Development begins
2019
Q1
2019-2020

5FOURTH TOKEN EVENT
(4% - 6% OF TREASURY)

  • Storecoin Token gets issued to the wallet of all Token Buyers
  • Public Network v0.1 launches
  • Storecoin Wallet SDK launches
  • Storecoin Alliance launches initial apps on top of Wallet SDK

Help Validate the future Storecoin Blockchain

Apply

Become a dGuard to keep Storecoin secure

Apply

Host eAgent Master Nodes to scale Storecoin

Apply

Run a Govnode to keep Storecoin decentralized

Apply