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Storecoin will be a public blockchain powering permanently free transactions using a new consensus protocol called Dynamic Proof of Stake (DyPoS).

DyPoS is inspired by the supply and demand principles of Uber Surge Pricing (blockchain economics), checks and balances of the U.S. Constitution (governance), and Power of Attorney (scaling).

On top of Storecoin, there will be crypto-powered web and mobile apps — or cApps.

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Thanks for applying to the Storecoin Second Token Sale! Our team greatly appreciates your interest in our research and development.

Once your application is approved, we'll email you an invite to participate in our Second Token Sale. It opens up in December 2017.

In the meantime, to stay up-to-date on Storecoin, follow-us on Twitter and read our blog on Medium.

First Token Sale buyers

Storecoin vs. Other Public Blockchains

What it would cost to buy 1 one-hundredth of a percent of all tokens minted in the first 10 years for major public blockchains.

The Zcash price of $250 is a snapshot of the price as of Nov 9th, 2017. The "Filecoin (first hour)" price of $2.25 factors in a 15% discount off of $2.65 (the price during the first hour of the sale) as a result of the 2-year unlocking option. The Tezos price of $0.39 is the effective price paid on the first day of the main sale, taking into account the 20% bonus and an average Bitcoin price of $2,350 on July 1. The EOS price of $1.90 is based on the pre-launch trading price on November 22, 2017. EOS was assumed to have 5% annual inflation starting at 1 billion tokens.

Our Team

We have been thinking very long term about the potential for blockchain-based payments to incentivize new business models and user behaviors inside of applications.

Chris McCoy

Chris McCoy

Creator

CEO at Footprint, messaging for franchises. 15 years experience building internet technologies. 4 years innovating in the blockchain space. Pioneered hierarchy and blockchain-based payments while at YourSports, a social network for sports history. Member of the Blockchain Initiative at the World Economic Forum.


Rag Kidiyoor

Rag Kidiyoor

Chief Technology Officer

30-years building distributed messaging, social networking, and database technologies. Has been working with Storecoin Creator Chris McCoy since 2011. Previous Cloud Infrastructure Engineer @Apple (2011-2012), Frontend Architecture @Cisco WebEx (2006-2011).


Jason Varner

Jason Varner

Analyst

10 years modeling economics for hedge funds, internet startups, and blockchains.


Jay Pal

Jay Pal

DevOps

30 years in building distributed computing technologies. Leads DevOps at Footprint -- a global product team shipping software 24/7 using continuous integration and continuous deployments.


Pablo Yabo

Ari Paul

Strategic Advisor

Ari is the Co-Founder of BlockTower Capital, an angel Investor, the former PM for Uchicago endowment.


Mark Ramberg

Mark Ramberg

Advisor, Platform and Wallet SDK

Led global business for Amazon Web Services’ activity in the digital media industry (11-15), currently a VP at Akamai, cloud expert, distributed computing innovator.


Mark Ramberg

Nate Lubin

Advisor, Communications and Marketing

Former Director of the Office of Digital Strategy @White House (14-16), Director of Digital Marketing for Obama for America (08, 12), Political Science @Harvard

Our Latest

  • Storecoin, releases test 1 of 7 results for load testing of its Dynamic Proof-of-Stake consensus algorithm - Read Here.
  • Chris McCoy, Storecoin's Creator, will be speaking publicly for the first time about Storecoin at the Crypto Finance Conference in Switzerland, January 17-19.
  • Ari David Paul, the CIO of BlockTower Capital, joins as a Strategic Advisor
  • Mark Ramberg, formerly the GM of Amazon AWS Media & Entertainment, joins as our Platform and API advisor
  • Nate Lubin, formerly the Digital Director in the President Obama White House, joins as our Marketing and Communications advisor
  • Rajiv Patel of Fenwick and West joins to help Storecoin file patents for DyPoS
  • TechCrunch publishes Chris McCoy's thoughts on the future of tokenization -- or Securitization 2.0 - Read More

This website is our Orange Paper.

Our Vision

In 1879, Thomas Edison brought commercial light bulbs to the world. These light bulbs eventually changed how we work, how we play, and how we communicate.

By 2020, Storecoin will bring free, crypto-powered transactions to millions of apps, to trillions of API calls, and to thousands of mobile and web developers.

On-chain, crypto-powered API calls will create entirely new markets and new incentives for apps.

The Business Case for Storecoin

Today, using traditional banking infrastructure, mobile and web app developers have to pay fees ranging from 2.5%-3% of the transaction size plus an additional $0.30 to process in-app payments – for every single transaction!

This limits innovation, especially innovation powered by micropayments.

With free transactions for cryptocurrency-based payments, Storecoin will unlock it.

What apps can benefit from crypto-powered API calls?

Any app that needs to grow its user base faster, accelerate the adoption of key user actions, and introduce payments with zero fees will benefit by developing on top of the Storecoin.

Where Storecoin will get adoption:

  • Apps where sign up is a key user action
  • Apps where successful onboarding is a key user action
  • Apps where inviting other users is key to user growth
  • Apps with a need for micropayments
  • Enterprise apps solving specific use cases like scheduling and e-signatures
  • User-generated content and editing sites
  • Consumer social networks
  • Enterprise messaging apps
  • Enterprise ERP systems
  • Social Games

Where Storecoin fits in

The market for crypto-powered payments and incentives inside of apps — called cApps.

The Key Stakeholders of Storecoin

Here are the stakeholders building the blockchain, securing it, helping it reach consensus, helping it prevent centralization, and helping it grow.

Problems with Public Blockchains Today

#1 Only 20 to 30 million people own cryptocurrency today.

This is less than 0.4% of the world's population.

To gain mainstream adoption, public blockchains need use cases beyond financial speculation and decentralized applications.

More Adoption

The Storecoin token value could increase with more Storecoin Wallets deployed into the hands of users. Also, with more app-level transactions on the Storecoin blockchain.

More Buyers

The more demand to use the token, the more buyers there will be.

More Developers

As token value increases, more 3rd party developers want to build using storecoins.

More Transactions

The more apps powered by Storecoin, the more users that will have Storecoin wallets

More Users

The more apps powered by Storecoin, the more users that will have Storecoin wallets

Token Value

The Storecoin token value could increase with more Storecoin Wallets deployed into the hands of users. Also, with more app-level transactions on the Storecoin blockchain.

More Developers

As token value increases, more 3rd party developers want to build using storecoins.

More Users

The more apps powered by Storecoin, the more users that will have Storecoin wallets

More Organizations

The more users and third-party developers, the more transactions. The more transactions, the more validators that are needed to reach consensus on the Storecoin blockchain.

More Buyers

The more demand to use the token, the more buyers there will be.

#2 Decentralized applications (dApps) powered by smart contracts will one day reinvent traditional software, but it's going to take a while.

Meanwhile, today there are billions of active users generating trillions of API calls on millions of different web and mobile applications – all without a native cryptocurrency to further incentivize and reward user actions in those apps.

For mainstream user adoption, cryptocurrency tokens need to be integrated directly into existing web and mobile applications as crypto-powered API calls.

#3 To realize its full potential, blockchain transactions need to be permanently free.

As of Oct 17, transaction fees on Ethereum were 32 cents. On Bitcoin they were $3.11.

Emerging public blockchains like EOS promote free transactions but in reality they'll require developers to own tokens in order for transactions to be permanently free.

#4 To achieve true global decentralization, today's public blockchains need to incetivize and govern for decentralization in the consensus pool.

Facts:

+64.9% of all Bitcoin mining power is located in China

48% of Ethereum is controlled by 200 wallets representing only 0.01% of all wallets

Ethereum's upcoming Casper requires validator to stake 32 or more ether - that's +$9,000! Many existing miners in their current PoW consensus will be left out of the validator pool in their switch to PoS.

EOS will just have 21 validators working to reach decentralized consensus

As recently experienced with the Bitcoin Cash fork, mining power coordinate, centralize, and quickly switch to new chains causing disruption for entire ecosystems

In major blockchains today, there is zero Governance preventing this from happening again

#5 To sustainably operate forever without relying on new token sales, blockchains need a native, on-chain, and perpetual income stream to support security, engineering, governance, and operations.


#6 To remain secure at both the transaction layer and the mining/validator layer, blockchains need their own decentralized security network to prevent both spam and attacks so they can:

Maximize the cost of an attack by burning 100% of the stake or the bond of bad actors

Remove bad actors from blockchain participation


#7 To scale decentralization around the globe while also maintaining consistency, availability, and partition tolerance (CAP theorem), public blockchains need new thinking and new innovation at the intersection of cryptography and distributed systems engineering.


#8 To manage the ever-evolving economic and political interests of all sides in a public blockchain network, Governance needs to be both on-chain and off-chain, needs a proven process for making changes to the protocol (especially new features), needs term limits, and needs to prevent centralization.

Our Solution

Storecoin is a new public blockchain with permanently free transactions through a new decentralized consensus algorithm called Dynamic Proof of Stake (DyPoS).

Storecoin will also deliver:

A Wallet-based distribution strategy to bring storecoin tokens on-chain into mobile and web applications as crypto-powered API calls (with zero transaction fees!)

A validation pool that incentivizes for global decentralization where any token can participate and earn block rewards

A Network Reward where 1% of yearly inflation pays for blockchain security, engineering, governance, and operations

A new approach to scaling public blockchains introducing the concept of an "Agent"

A decentralized Security Guard network incentivized to find spam and attacks

Governance inspired by the United States Constitution where checks and balances ensure a) Security Matters Most and b) No Centralization of Power

The Storecoin Security System

The Storecoin Security System powers real-time market prices for the Six Engines of DyPoS. The System threat level algorithmically updates as transaction volume rise and fall. As threat level rise, the cost of spam and attacks rise too.

Severe

Severe risk of an attack or an spam

High

High risk of an attack or an spam

Elevated

Significant risk of an attack or an spam

Guarded

General risk of an attack or an spam

Low

Low risk of an attack or an spam

The Six Engines of DyPoS

Dynamic Proof of Stake is made up of six interdependent engines.

Each engine is based on similar dynamic supply and demand principles as Uber Surge Pricing. Prices for all six engines are driven by real-time threat levels in the Storecoin Security System.

Governance in DyPoS is inspired by the checks and balances of the U.S. Constitution.

Click a Card to Learn More

Dynamic (free) Transactions
Dynamic (free) Transactions

To secure transactions, a small security bond is required with each transaction that is returned to the sender, with interest, once the transaction is determined by dSecurity Guards to not to be spam or an attack.

Learn More
Dynamic Validation
Dynamic Validation

An unlimited number of Validators can participate in Consensus. No single Validator ever has greater than 5% odds of winning the Block Reward. Every Validator has a chance at winning each new block. Decentralization is maximized.

Learn More
Dynamic Block Rewards
Dynamic Block Rewards

Capped, yearly token inflation of 5% is used to pay Block Rewards to Validators. The reward amount is dynamic based upon a number of real-time factors. Storecoin Inc. takes 1% of the inflation to pay for security, engineering, Governance, and blockchain operations.

Learn More
Dynamic Security
Dynamic Security

The Storecoin Security System determines real-time prices for DyPoS. dSecurity Guards study transactions and Validator activity and report potential spam or attacks to Storecoin, Inc. dGuards earn +50% of the stake or the bond of the found bad actors. The rest is burnt.

Learn More
Dynamic Scaling
Dynamic Scaling

To scale blockchain transactions by making validation instant -- without expensive and unnecessary network hops -- Storecoin is introducing the concept of an "Agent". It's similar to Power of Attorney but with Merkle hashes.

Learn More
Dynamic Governance
Dynamic Governance

Storecoin Governance is inspired by the United States Constitution where checks and balances ensure that: a) Security Matters Most and b) No Centralization of Power. For the first 4 years, Storecoin, Inc. will have executive power.

Learn More
Dynamic (free) Transactions
Dynamic (free) Transactions

To secure transactions, a small security bond is required with each transaction that is returned to the sender, with interest, once the transaction is determined by dSecurity Guards to not to be spam or an attack.

Learn More
Dynamic Validation
Dynamic Validation

An unlimited number of Validators can participate in Consensus. No single Validator ever has greater than 5% odds of winning the Block Reward. Every Validator has a chance at winning each new block. Decentralization is maximized.

Learn More
Dynamic Block Rewards
Dynamic Block Rewards

Capped, yearly token inflation of 5% is used to pay Block Rewards to Validators. The reward amount is dynamic based upon a number of real-time factors. Storecoin Inc. takes 1% of the inflation to pay for security, engineering, Governance, and blockchain operations.

Learn More
Dynamic Security
Dynamic Security

The Storecoin Security System determines real-time prices for DyPoS. dSecurity Guards study transactions and Validator activity and report potential spam or attacks to Storecoin, Inc. dGuards earn +50% of the stake or the bond of the found bad actors. The rest is burnt.

Learn More
Dynamic Scaling
Dynamic Scaling

To scale blockchain transactions by making validation instant -- without expensive and unnecessary network hops -- Storecoin is introducing the concept of an "Agent". It's similar to Power of Attorney but with Merkle hashes.

Learn More
Dynamic Governance
Dynamic Governance

Storecoin Governance is inspired by the United States Constitution where checks and balances ensure that: a) Security Matters Most and b) No Centralization of Power. For the first 4 years, Storecoin, Inc. will have executive power.

Learn More

Where Storecoin and our DyPoS algorithm fit in

The market of permissioned vs. permissionless consensus algorithms and blockchains

Click to see blockchains using each algorithm

Our Wallet-based Distribution Strategy

Through the Storecoin-powered Wallet, storecoin tokens will be distributed inside of web and mobile apps (not dApps). Apps integrate the Wallet using the Storecoin Developer Kit and then assign crypto amounts to key in-app API calls. When users take those pre-defined actions, they earn storecoins as a reward.

Third Party Apps will integrate the Storecoin Wallet so each user account in the app has a crypto wallet. Apps can assign actions – or crypto-powered API calls – to micro-units of storecoins so each time a user takes an action, they earn the storecoin cryptocurrency. They can then exchange storecoins for other cryptocurrencies using a decentralized exchange. From there, they can move into fiat.

Between the token layer and the app layer, there is a protocol-powered Wallet API allowing the Storecoin cryptocurrency to natively be distributed inside of third party apps (not dApps). Storecoin, Inc. develops and supports these Wallet APIs for the third party developers.

A secure unit of value allowing the owner to access services and/or data from the Storecoin Blockchain.

The secure decentralized algorithm enabling new blocks of transactions to get created, confirmed, and added to the public blockchain.

A digitized, decentralized, public ledger containing the history of every Storecoin transaction.

Click Graphics to Learn More

Third Party Apps will integrate the Storecoin Wallet so each user account in the app has a crypto wallet. Apps can assign actions – or crypto-powered API calls – to micro-units of storecoins so each time a user takes an action, they earn the storecoin cryptocurrency. They can then exchange storecoins for other cryptocurrencies using a decentralized exchange. From there, they can move into fiat.

Between the token layer and the app layer, there is a protocol-powered Wallet API allowing the Storecoin cryptocurrency to natively be distributed inside of third party apps (not dApps). Storecoin, Inc. develops and supports these Wallet APIs for the third party developers.

A secure unit of value allowing the owner to access services and/or data from the Storecoin Blockchain.

The secure decentralized algorithm enabling new blocks of transactions to get created, confirmed, and added to the public blockchain.

A digitized, decentralized, public ledger containing the history of every Storecoin transaction.

How the Wallet Works

Once Third Party Developers integrate the Storecoin Wallet using APIs, every user on their app can have a Storecoin crypto wallet. Developers can reward storecoins to users when they take pre-defined actions. They can even “tax” their app and take a small cut of each crypto-powered transaction. The possibilities are endless.

See a Prototype for the Storecoin Wallet.

How Secure Payments Work with Storecoin

When you pay for something with physical cash (U.S. paper dollar bills), the person who handed it over can’t spend the same money on something else (unless you have a quarter on a string). Preventing this type of “double spending” in a digital currency is more complex.

Transaction
Jane uses storecoin to buy a cup of coffee at the Coffee Cafe. She users her private key to transfer ownership of the currency to the Coffee Cafe. Once the transaction is verified by Storecoin Validators, it processes and is written to the Storecoin public blockchain.
Validator Network
Word of this transaction is gossiped between all the Validator agents, who sit in a single machine and attempt to come to consensus on valid blocks of transactions.
Block
For each new round, a validator is chosen to create and propose a block of transactions. The odds of a validator getting chosen is based on their stake relative to all other stake as well as decentralization weighting factors and tenure.
Verification
The winning validator, who becomes the proposer, will be awarded with newly minted coins if the block they broadcast is successfully added to the blockchain. The block must be voted and agreed upon by >2/3 of the network to become valid. Validators have “Agents” that do their consensus work for them in order to allow for scale and maintain decentralization.
The Chain
Blockchain acts as a public ledger showing all transactions, though the identities of participants are obscured. Each block has a cryptographic link to the previous one. In order for a Validator to re-write the blockchain and commit a double-spend, they violate the network safety. If caught, the validator will lose all of their stake, therefore making it extremely expensive to try and act maliciously about what the actual transactions in the blockchain are.

Overview: How the Storecoin Blockchain Works

How the patent-pending Dynamic Proof of Stake consensus algorithm keeps transactions permanently free while perpetually funding blockchain security, engineering and governance.

Blockchain Specs

Blockchain TypePublic Blockchain
Consensus Algorithm Dynamic Proof of Stake
Block TimeLess than 3 seconds
Transactions per secondR&D in progress
Total Coin Supply1 Billion
Yearly Token InflationNever greater than 5%. Token inflation pays for transaction fees.
Transactions FeesZero fees for senders, receivers, and app developers
Security Protocol Security Advisory System, Security Guards, Dynamic (Free) Transactions, Dynamic Security, Dynamic (On Chain) Governance
On Chain Scalability Dynamic Scaling
Off Chain Scalability R&D in progress

Our Tech Ethos

This is how we make technology decisions at Storecoin

#1 Can we secure it?

#2 If we can secure it, can we scale it?

#3 If we can secure it and scale it, can we make it free?

#4 Can we do this with a world-class user-experience?

#5 Can Storecoin as an organization support it?

If funded by the Storecoin Community, Governance votes on it.

If approved by Governance, then Storecoin ships it.

The first App

Footprint, enterprise chat for franchise and chain stores, will be a major development partner.

With Storecoin integrated as its native cryptocurrency, Footprint will kick start network effects between Corporate Headquarters, Store Locations, those validating the consensus, 3rd party app developers, distribution partners, and storecoin token buyers.

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Swipe right to see what the Storecoin Wallet integrated into Footprint may one day look like for a potential Footprint customer

Why Footprint Matters

Footprint can help mainstream cryptocurrency by getting Storecoin Wallets into the hands of millions of hourly and part-time workers around the globe.

Footprint and Storecoin are separate Delaware-incorporated organizations.

To learn more about Footprint, email the team.

To learn more about Footprint, email the team.

The Storecoin Alliance

A collation of organizations that have entered into long-term relationships with Storecoin as its exclusive cryptocurrency to be integrated into enterprise and consumer-facing apps.

Storecoin Project Schedule

Storecoin is an ambitious and long-range technology initiative currently in deep R&D.

We'll issue mini Token Sales as key Technology and Adoption milestones are achieved.

We’re committed to Doing The Right Thing as we invent, introduce, and govern Storecoin.

2017
May
May

1Storecoin R&D begins

  • Blockchain Architect added
  • Early engineering team added
  • R&D begins
  • Green Paper is started
  • Amazon funds Storecoin R&D with AWS credits
August 2017
August 2017

2First Token Sale (7% sale)

  • Viable testing network set-up
  • Storecoin Green Paper is released
  • Scalability testing begins
  • Security testing begins
  • Storecoin governance and Token Sales are aligned with the SEC’s July guidance
December 2017
December 2017

3Second Token Sale (3% sale)

  • Orange Paper released
  • VP Security Engineering added full-time
  • Economics Paper released
  • Governance and Security Paper released
  • Scaling Paper released
  • Storecoin Alliance Network launched
  • Scalability testing moves to phase 2
  • Security testing moves to phase 2
2018
Q1
2018+

4Third Token Sale (4% sale)

  • v1 Storecoin Whitepaper released
  • Storecoin Proof of Concept #1 released
  • Storecoin v0.1 Developer API released
  • Storecoin Roadmap Announced
  • Open Source Development begins
2019
Q1
2019+

5Fourth Token Sale (5% sale)

  • Storecoin Token gets issued to the wallet of all Token Buyers
  • Public Network v0.1 launches
  • Storecoin Wallet SDK launches
  • Storecoin Alliance launches initial apps on top of Wallet SDK

Token Distribution Plan

How Storecoin will incentivize all sides of its network across multiple, milestone-based, and invite-only token sales.

Intended use of revenue

Token distrubution

Long-term token distribution plan:

Sold in tokensales
Allocated to founders, core developers, and team
Allocated for distribution to incentivize participation in the Storecoin ecosystem
To covers tokensale costs

Founders have 4 year vesting with 3 month cliffs

Early contributors have 2 year vesting with 6 month cliffs

Incentive partners have milestone-based vesting

An email list with our latest public updates.

Help Validate the future Storecoin Blockchain

Apply here

Become a dSecurity Guard for Storecoin

Apply here

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Thanks for applying to the Storecoin Second Token Sale! Our team greatly appreciates your interest in our research and development.

Once your application is approved, we'll email you an invite to participate in our Second Token Sale. It opens up in December 2017.

In the meantime, to stay up-to-date on Storecoin, follow-us on Twitter and read our blog on Medium.